Nike builds up an environment friendly company .
One campaign that Nike began for Earth Day 2008 was a commercial that featured basketball star
Steve Nash wearing Nike's Trash Talk Shoe,shox discount
shoes which had been constructed in February 2008 from pieces of leather and synthetic leather
waste from factory floors. The Trash Talk Shoe also featured a sole composed of ground-up rubber
from a shoe recycling program. Nike claims this is the first performance basketball shoe that has
been created from manufacturing waste, but it only produced 5,000 pairs for sale. As early as in the
2010 ,
shox Australia Nike has designed three environment
friendly women shoes like Premium、Nike Blazer Mid Premium and Nike Air Rift Premium .
nike shox r4 Those three shoes adopted materials like old
newspapers and magazines which are very green .
Nike has taken many measures to cut the carbon footprint . The firm saw a 15 per cent drop in CO2
emissions from Nike-owned and operated facilities in 2009 compared to 2007, despite a 41 per cent
growth in square footage in the facilities, and a six per cent decrease in the absolute CO2
footprint of the 19 factories operated by Nike's five largest contract manufacturers, despite a nine
per cent increase in production. It has introduced a program to monitor and improve the carbon
footprint of factories,
cheap shoxas well as provide better
energy training for employees. It has also reduced the carbon footprint of its IT through end user
education and automated shutdown software. The firm also decided last year to stop purchasing carbon
offsets, meaning all carbon reductions going forward will be made by Nike itself .Two thirds of
Nike's suppliers are now compliant with its water program, which aims to have water-intensive
production take place where water is abundant and to return all water used to local communities in a
clean and drinkable form. The firm is also developing an energy- and water-efficient factory design
for new production facilities.
Another project Nike has begun is called Nike's Reuse-A-Shoe program. This program, started in 1993,
is Nike's longest-running program that benefits both the environment and the community by collecting
old athletic shoes of any type in order to process and recycle them. The material that is produced
is then used to help create sports surfaces such as basketball courts, running tracks, and
playgrounds.
According to the New England-based environmental organization Clean Air-Cool Planet, Nike ranks
among the top three companies (out of 56) in a survey of climate-friendly companies. Nike has also
been praised for its Nike Grind program (which closes the product lifecycle) by groups like Climate
Counts
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