Marketing strategies of Nike
As a world 500 fortune company ,shox discount shoes
needs more than good products to make successful business . All companies are doing their best to
make their products well known and have a great effect on customers . How can Nike do it to have
such a big sale in the world ? The strategies are varied . Sponsorship and advertising may be two of
the most successful strategies .
Nike promotes its products by sponsorship agreements with celebrity athletes,shox Australia
professional teams and college athletic teams
.Nike pays top athletes in many sports to use their products and promote and advertise their
technology and design .Nike's first professional athlete endorser was Romanian tennis player Ilie
N?stase. The first track endorser was distance runner Steve Prefontaine. Nike was the official kit
sponsor for the Indian cricket team for five years, from 2006 until the end of 2010.nike shox r4
Nike beat Adidas and Puma by bidding US$43 million.
Nike sponsors some of the leading clubs in world football, including the national teams of Serbia,
India, France, Brazil, Portugal, the Netherlands, the United States, and Malaysia.Nike also sponsors
various minor events including Hoop It Up (high school basketball) and The Golden West Invitational
(high school track and field).
The slogan of “ just do it “ is well known in the world . We can see this slogan in nearly every
advertisements of Nike .This slogan was invented in 1988 by Dan Wieden of Portland ad firm. A good
slogan is inevitable necessary in almost all advertisements , including the television , paper ,
radio advertisement .cheap shox
In 1982, Nike aired its first
national television ads, created by newly formed ad agency Wieden+Kennedy (W+K) . Since 1982,Nike
has a long cooperation with Wieden+Kennedy . Nike also has earned the Emmy Award for best commercial
twice since the award was first created in the 1990s. Judge from the detail above , we can see Nike
has always stressed the importance of advertising which contributed a lot to the success of Nike.